Leading Transformational Change
IN THIS SUMMARY
The healthcare industry has undergone profound change during recent decades. The aging of the population, new treatment options, changes in technology, and access to information once available only to physicians, have transformed the industry into a consumer-oriented one in which knowledgeable customers demand results. Physicians are increasingly under pressure by organizations attempting to interject themselves into their relationship with patients, hospitals, and the payment process. It is imperative that the healthcare executive, who is the change leader, learn to relate to both physicians and other employees in ways that create a positive and beneficial outcome. In Leading Transformational Change, the authors, a physician and a healthcare executive, describe how to create a healthy partnership between the healthcare system and physicians that focuses on intangibles such as work environment, change management, and leadership skills, rather than tangibles which exclusively relate to sources of funds and use of funds.