Leading with Knowledge

Today’s business environment is marked by global and small-business competition and also, by the unprecedented, continuous transformations wrought by information technology. Given this new reality, the classic corporation, with its attendant drivers of hierarchy, mass production, mass marketing, and scientific management, can no longer sustain the competitive advantage that was once its hallmark. Thus, a new corporate model is needed-one that enables new product development, speed to market, and change management that are faster and more flexible than ever before. Huseman and Goodman assert that only by tapping the potential knowledge inherent in the corporation’s processes, structures, and in the mind of its employees, can a company develop this kind of corporate model.

In Leading with Knowledge, they examine the evolution of the corporation. They identify the forces of change, analyze their impact on corporate structure, and explore the techniques used to reorganize the corporation. They investigate the impact of change on corporate education and trace the emergence of knowledge organizations. And, synthesizing this information, they formulate a strategic model for conceptualizing and leveraging knowledge that executives and managers can use to capture the power of their companies’ intellectual assets and develop the kinds of self-generating knowledge systems and organizations that can survive and thrive in the 21st-century economy.