Leading Digital Strategy

Leading Digital Strategy

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Bones, Christopher | Hammersley, James Kogan Page Limited, 2015 Audio summary available
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IN THIS SUMMARY

Digital technology has changed the playing field when it comes to the marketing of goods and services. It can open up a powerful new channel for making money, but doing so usually requires changes in the way both the company and its leaders operate. Leading Digital Strategy by Christopher Bones and James Hammersley shows today's business leaders how to assess, implement, and continually update the changes needed within their organizations to become strong e-commerce competitors. It explains how to create an e-commerce team that will function well within the organization, while building solid relationships with digital customers.