Leading Digital

Leading Digital

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Westerman, George | Bonnet, Didier | McAfee, Andrew Harvard Business School Publishing Corporation, 2014 Audio summary available
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IN THIS SUMMARY

Digital Masters are the organizations that use digital technologies to work differently. They employ strong digital and leadership capabilities to get closer to their customers, empower their employees, and improve their business processes. When organizations attain digital mastery, they show a clear performance advantage. Digital Masters are significantly more profitable than their competitors and have greater achievement, more money for investment, and more engaged employees. The benefits to digital mastery are great, but many organizations struggle to adopt and use digital technology. By following the step-by-step guide detailed by George Westerman, Didier Bonnet, and Andrew McAfee in Leading Digital, executives can successfully transform their organizations into Digital Masters.