The Leadership Campaign

The Leadership Campaign

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Miller, Scott | Morey, David The Career Press, Inc., 2016
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IN THIS SUMMARY

In The Leadership Campaign, political and business consultants Scott Miller and David Morey describe how prospective business leaders can apply insurgent strategies used in political campaigns to disrupt the status quo, succeed in their careers, and lead their companies to success. They identify two deficiencies that cause companies to decline: lack of focus and lack of urgency. Both are caused by a lack of leadership. The new leadership model is based on change, and the authors provide aspiring leaders with 10 steps to achieving success. The steps describe how candidates for leadership can prepare for leadership, devise a strategy, build a brand, create a stump speech, build support, and win.