Launch

Launch

Share

Stelzner, Michael A. John Wiley & Sons, Inc., 2011 Audio summary available
Price: $99.
Subscribe
Price:
$9.95

IN THIS SUMMARY

The word “content” is thrown around a lot, but not many people know how to create content that is useful, thought provoking, and viral. In Launch, Michael Stelzner presents his recipe for creating a popular online magazine and shows how the right kind of content used in the right way can propel a business or brand to new heights. His findings are largely based on the success of his own website SocialMediaExaminer.com, which helps businesses answer social media questions. Using step-by-step instructions and techniques presented in an easy-to-understand style, he gives businesses and marketers a road map to success—one that is focused internally rather than externally.