The King of Madison Avenue

The King of Madison Avenue

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Roman, Kenneth Palgrave Macmillan, 2009 Audio summary available
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IN THIS SUMMARY

David Ogilvy has been dubbed “the original mad man,” the “godfather” of the ad world, and “the pope of modern advertising.” In The King of Madison Avenue, Kenneth Roman, former chairman and CEO of Ogilvy & Mather, explores David Ogilvy’s life, worldview, and work. Brilliant and pioneering, Ogilvy implemented enduring advertising and business philosophies at Ogilvy & Mather, one of the largest advertising agencies in the world today. Rather than lay out a wooden set of Ogilvy’s business principles, Kenneth Roman has written about the lifetime of experiences that laid out the path for Ogilvy’s success.