Killing Marketing

Killing Marketing

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Pulizzi, Joe | Rose, Robert McGraw-Hill Education, 2018 Audio summary available
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IN THIS SUMMARY

Killing Marketing by Joe Pulizzi and Robert Rose explores the shift from product-centric to customer-centric marketing and reveals how companies can evolve with this shift by behaving like media companies. The authors share case studies of companies that are creating unique, content-driven experiences that inspire audience loyalty, brand engagement, and even participation in the development of new products and services. By killing traditional marketing, your company can devise a transformative strategy that creates value beyond the products you sell—value that can be monetized directly to turn marketing into a profitable business function.