Kapferer on Luxury

Kapferer on Luxury

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Kapferer, Jean-Noël Kogan Page Limited, 2015 Audio summary available
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In Kapferer on Luxury, Jean-Noël Kapferer highlights the struggles that luxury brands endure in keeping up with global growth and expansion. As countries such as China experience exponential financial growth, the demand for luxury items continues to increase. Luxury brands must maintain their statuses as small, family-owned businesses in a world where mass production, social media sharing, and pressure to conform to different cultural standards is abundant.