Just Good Business

Faced with a growing marketplace of socially-savvy consumers, tuned-in suppliers and ecological buying practices, many businesses have begun to adopt corporate social responsibility (CSR) policies. In her book, Just Good Business, Kellie McElhaney uncovers the missing links in the CSR equation, explores the connections between making the world a better place and making a company more profitable, and dissects the reasons why many corporations fail at the job of promoting their accomplishments to those who might find them most compelling—their customers.