Jobs to Be Done

Jobs to Be Done

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Wunker, Stephen | Wattman, Jessica | Farber, David AMACOM, 2017 Audio summary available
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IN THIS SUMMARY

Nimble competitors dominate today’s economy, and companies cannot afford to stagnate. However, only one percent of products are successful enough to pay back development costs, and even fewer make a noticeable impact to a company’s growth. In Jobs to Be Done, Stephen Wunker, Jessica Wattman, and David Farber guide readers in using the Jobs to Be Done methodology, first conceived by Harvard Business School Professor, Clayton Christensen. This methodology offers a precise and effective approach to determining the drivers of customer behavior that point to the services and products that customers really want.