Jab, Jab, Jab, Right Hook

Jab, Jab, Jab, Right Hook

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Vaynerchuk, Gary HarperCollins Publishers, 2013 Audio summary available
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IN THIS SUMMARY

As Gary Vaynerchuk explains in Jab, Jab, Jab, Right Hook, social media has permanently altered the way brands interact with their customers. People now want to be social wherever they consume their media, and marketing campaigns must contain social elements. Although some businesses are still in denial (despite countless studies and irrefutable data), most agree that social media is vitally important to their present and future success. While many brands create Facebook and Twitter accounts to increase their visibility and appear credible, most fail to use these platforms effectively. They miss a critical concept: social media sells products better than any other platform, but only with a proper strategy. A company may have terrific brand awareness and throw its best “jabs” all over Facebook, Twitter, and Youtube, but if the right strategy has not been put into place, the company will never land that “knock-out” punch that wins the sale.