The Intention Economy

The Intention Economy

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Searls, Doc Harvard Business School Publishing Corporation, 2012 Audio summary available
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IN THIS SUMMARY

According to Doc Searls in  The Intention Economy, there is a sort of revolution quietly occurring in the marketplace right now where customers will be freed from the systems currently set in the economy to control them. They will become independent actors in the marketplace, equipped with all things necessary to tell vendors what they want and how, where, and when they want it, outside of vendors’ currently established systems. The fundamental shift of this new kind of economy is from a customer relationship management (CRM) to a vendor relationship management system (VRM), where both parties in any transaction must agree to the other’s terms.