Integrated Account Management

Integrated Account Management

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Peck, Mark A. AMACOM, 1997
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IN THIS SUMMARY

Integrated Account Management presents a form of direct marketing that emphasizes a proactive, personal approach to managing customer relationships. It is considered by many as being the most effective new strategy for achieving impressive financial results while increasing customer loyalty. Mark Peck presents a comprehensive, hands-on guide to this proven method that is both a strategic blueprint and a tactical toolkit in one. Showing how integrated account management can work with a variety of products, customers, and sales channels, Peck leads business-to-business marketers through every aspect of planning, implementing, and monitoring, providing practical help to meet both the human and technical aspects of the program.