Instagram Power

Instagram Power

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Miles, Jason G. McGraw-Hill Education, 2014 Audio summary available
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IN THIS SUMMARY

Instagram Power is the latest in Jason G. Miles’s “Power Book” series, which explores various marketing strategies using social media platforms. Instagram is a unique platform because it was designed for and operates almost exclusively in the mobile milieu. Users interact primarily by posting photos rather than text. The book discusses the basics of the Instagram app, as well as a variety of strategies for leveraging it as a powerful marketing venue for both businesses and nonprofit entities alike.