IN THIS SUMMARY
Greed and dishonesty run rampant in the business world, and together they have created a nation of customers who are suspicious, frustrated, and fiercely independent. Furthermore, technology has made customers more knowledgeable than ever, and they demand high value at a low cost. Given these factors, the businesses that survive will be those that not only deliver this value, but do so in striking new ways.
Jim Champy’s Inspire! is a collection of eight case studies that highlight uncommon authenticity and innovation in 21st century business. Each chapter features an actionable lesson on how to attract and retain customers by thinking laterally and outsmarting competitors. In a world where customers are pressed for time and skeptical of large organizations, businesses everywhere must learn how to inspire people in order to survive.