Inside the Box

Inside the Box

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Boyd, Drew | Goldenberg, Jacob Simon & Schuster, Inc., 2013
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IN THIS SUMMARY

It is a common conception that for creativity to thrive, people must think outside-the-box. In Inside the Box, Drew Boyd and Jacob Goldenberg claim just the opposite—that more, better, and quicker innovation comes from inside the parameters of a familiar environment—or the “Closed World.” Foundational to this belief is that creativity is in fact based on logic, patterns, and the principle of “function follows form” and can be unleashed and repeated through the use of five basic templates: subtraction, division, multiplication, task unification, and attribute dependency. Through simple explanations validated by numerous real-life examples, Inside the Box shows how to use Systematic Inventive Thinking (SIT) to tap into people’s creativity and develop innovative solutions in any situation.