Inside Apple

Inside Apple

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Lashinsky, Adam Grand Central Publishing, 2012
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IN THIS SUMMARY

Inside Apple by Adam Lashinsky explores the inner workings of Apple and how its founder, the late Steve Jobs, returned from exile to transform a floundering computer company into an unrivaled producer of products that inspire near-religious devotion from fans. Jobs’s management style resulted in a commitment to exceptionally high standards, an intense focus on minute points of design, and the tight control of Apple’s image. The company’s obsession with secrecy means that pre-release product information is kept from most employees with the same rigidity as it is kept from the public. In addition to analyzing Jobs’s management techniques, Lashinsky examines the capabilities of Apple’s most promising senior executives, as much speculation has risen concerning Jobs’s replacement and how the company will proceed without him.