Insanely Simple

Insanely Simple

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Segall, Ken Penguin Group, 2012
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IN THIS SUMMARY

When asked to name a highly innovative company, many people say Apple. One of the unique forces that drives Apple’s innovation is the organization’s dedication to Simplicity. Its passion for Simplicity generates high levels of customer enthusiasm, satisfaction, and loyalty. In Insanely Simple, Ken Segall focuses on the 10 principles embraced by Apple that support Simplicity. By applying these principles, other companies can realize the benefits of Simplicity in their own offerings.