The Innovator's Way

Innovation is critical for personal, business, and economic success. Although thousands of books have been printed on meeting the challenges of innovation, the August 2005 issue of Businessweek reports an innovation success rate of only four percent. In The Innovator’s Way, Peter J. Denning and Robert Dunham propose the development of personal skills as a new way of improving the innovation success rate. They offer the eight innovation practices—sensing, envisioning, offering, adopting, sustaining, executing, leading, and embodying—as key skills innovators must possess in order to ensure their innovation becomes successful.