The Innovator’s Path

The Innovator’s Path

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Meyer, Madge M. John Wiley and Sons, Inc., 2013 Audio summary available
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IN THIS SUMMARY

In today’s complex, global business landscape, continuous innovation is the key to establishing and maintaining competitive advantage. But it takes more than good ideas to create and win support for meaningful, ongoing change. Based on her award-winning achievements at the cutting edge of technology, Madge Meyer explains eight disciplines at the heart of effective innovation: Listen, Lead, Position, Promote, Connect, Commit, Execute, and Evolve. In The Innovator’s Path, Meyer provides practical strategies and proven techniques to unlock the power of these disciplines, delivering value to customers while creating a culture that welcomes experimentation and celebrates progress.