The Innovator’s Hypothesis

The Innovator’s Hypothesis

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Schrage, Michael MIT Press, 2014 Audio summary available
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In The Innovator's Hypothesis, Michael Schrage presents a new approach to business innovation. Rather than put good ideas directly into practice, he recommends that organizations employ a less costly, faster, and simpler test method that verifies in advance whether a move will add value. Schrage unveils a testing framework called the 5x5, in which participants rapidly perform simple experiments that test their business hypotheses. The goal of the 5x5 is to produce actionable results from lean innovations while minimizing risk.