The Innovator’s DNA

The Innovator’s DNA

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Dyer, Jeff | Gregersen, Hal | Christensen, Clayton M. Harvard Business School Publishing Corporation, 2011 Audio summary available
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In The Innovator’s DNA, Jeff Dyer, Hal Gregersen, and Clayton M. Christensen provide a blueprint for generating the types of ideas that can transform a company and keep it on the cutting edge. The authors reject the theory that some people, such as Apple’s Steve Jobs and Amazon’s Jeff Bezos, are just born innovators while everyone else is hopelessly uncreative and unprogressive. Instead, the authors explain how many well-known innovators generate their ideas, a process that involves five key skills that can be learned by almost anyone who is willing to think differently. After identifying these skills, the authors explain how the major innovative leaders and companies implement these skills in everyday business environments through three methods: people, processes, and philosophies.