Innovative Team Selling

Innovative Team Selling

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Baron, Eric John Wiley & Sons, Inc., 2013 Audio summary available
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IN THIS SUMMARY

In Innovative Team Selling, Eric Baron contends that teams outperform individuals, and that effective sales teams will beat an individual salesperson every time. But most organizations today are not taking advantage of the power of sales teams, primarily because they are more focused on what teams are doing, rather than how they are doing it. Baron argues that a cross-functional sales team that learns to work together efficiently and leverage its resources will be uniquely suited to understand customers’ needs, craft innovative solutions, and outperform the competition.