The Innovation Zone
IN THIS SUMMARY
Successful companies have built innovation into their corporate cultures, looking beyond their research and development departments for innovative ideas. In The Innovation Zone, author and management consultant, Thomas M. Koulopoulos, explains how companies can make innovation part of their day-to-day operations. The author posts five laws that apply to innovation: Innovation does not occur without risk, innovators are impervious to rejection, inventions are not innovative unless they change people’s lives, innovation must be a team effort, and innovation always represents a threat to the old ways of doing things. After accepting the five laws, company leaders should establish an Innovation Zone that encompasses the entire organization while also reaching beyond company walls.