Innovation and Entrepreneurship

Innovation and Entrepreneurship

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Drucker, Peter F. 2014 Audio summary available
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IN THIS SUMMARY

In Innovation and Entrepreneurship, Peter F. Drucker introduces the foundations of the entrepreneurial economy. Contrary to popular belief, most of the world’s most successful innovations did not come from a stroke of genius, but from a calculated plan of action that required both strategy and forethought. Drucker explains that although there is a variety of ways to approach innovation and entrepreneurship, both require keen analysis and strategy. Using relevant examples throughout history, Innovation and Entrepreneurship highlights how those skills are used in both the private and public sectors. Drucker’s main hope for his book is to teach readers the necessary skills to promote a thriving entrepreneurial economy.