Innovation

Innovation

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Kuczmarski, Thomas D. NTC Business Books, 1996
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IN THIS SUMMARY

Quizzes, checklists, techniques, tools, ideas, and positive perspectives help stimulate the understanding that innovation is not a set of activities or action steps, but a mindset and a way of life. It is a commonsense, applicable philosophy that senior managers (and it is Kuczmarski’s premise that Innovation begins and ends with senior management) can use to redirect themselves and ultimately the culture of their organizations and to unleash the creative potential of their entire workforce. Innovation supplies the missing ingredient by explaining how and why Innovation must become an organization’s "lifestyle" if it truly is to be effective. Innovation is a mindset-a new way to think about business strategies and practice. It is a key to gaining competitive advantage and can even boost stock prices.