Innovating Analytics

Innovating Analytics

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Freed, Larry John Wiley & Sons, Inc., 2013 Audio summary available
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IN THIS SUMMARY

Analytics are a powerful business tool that many companies have relied on from their humble beginnings to help with growth determination. They can also be used to forecast a company’s future growth, which strongly influences its stockholders’ decisions. Inaccurate numbers can be detrimental, while positive indications can cause a company to rocket to the top of its industry. A company’s customers are foundational to its growth. This means that customer satisfaction is critical. As the technology revolution continues to expand, so do the options that customers have for where they chose to place their loyalty, as well as how companies market, promote, and measure the success of their products and services. In Innovating Analytics, Larry Freed explains how and why using the Net Promoter Score (NPS) alone in today’s marketplace means that companies will get inaccurate information about their customers and futures, and what can be done to correct it.