Innovate the Pixar Way

Innovate the Pixar Way

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Capodagli, Bill | Jackson, Lynn McGraw-Hill, 2010 Audio summary available
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IN THIS SUMMARY

Today, many American companies are highly risk averse and are taking a short-term view of business. Greater focus on innovation is needed to make companies more competitive. In Innovate the Pixar Way, Bill Capodagli and Lynn Jackson discuss how leaders at animation giant Pixar have cultivated an innovative culture. They identify numerous ways that organizations can create their own “innovation playgrounds.” While researching the sources of Pixar’s innovative genius, the authors examined the company’s culture, leadership, teaming, and training. Organizations that are both innovative and profitable require a delicate balance between two very different characteristics: 1) childlike dreaming and 2) task-driven execution. Pixar has been successful at achieving this balance.