Infonomics

Infonomics

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Laney, Douglas B. Taylor & Francis Group, 2018 Audio summary available
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IN THIS SUMMARY

Many corporate leaders say that information is one of their core assets, but few understand how to wield it, improve its flow and accessibility, or measure its actual and latent value in their organizations. In Infonomics, Douglas B. Laney shows CEOs, CFOs, CIOs, and the newly emerging chief data officers (CDOs) how to monetize, manage, and measure information. This new knowledge is imperative for developing and marketing offerings more effectively and transforming businesses into information-savvy organizations.