The Influence Game

The Influence Game

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Vance, Stephanie John Wiley & Sons, Inc., 2012 Audio summary available
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IN THIS SUMMARY

Lobbying and wielding influence over key decision makers are activities often associated, somewhat unflatteringly, with Washington, D.C. The reality is that lobbyists have influence and successfully sway lawmakers to take certain actions, because of the tactics that they employ time and again. This type of selling of ideas requires a subtle and psychological approach. Learning how to employ the same principles of influence as lobbyists will help anyone who is trying to close a business deal, win clients, or even land a new job. In The Influence Game, Stephanie Vance outlines 50 tactics, why they are successful, and how they can be employed in any influence situation.