Infinite Possibility

Infinite Possibility

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Pine II, B. Joseph | Korn, Kim C. Berrett-Koehler Publishers, Inc., 2011 Audio summary available
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IN THIS SUMMARY

As B. Joseph Pine II and Kim C. Korn explain in Infinite Possibility, the predominant offering in today’s economy is experience. Society has progressed from agrarianism, industrialization, and the service economy into an experience economy. In conjunction with this change, digital technology is transforming the competitive landscape. If businesses do not wish to be left behind, they will need to use digital technology to create unique customer value. Digital innovation has enriched how people experience reality and provided them with alternative realities. While digital technology itself is an innovation, it has the ability to augment innovation in other arenas and become a catalyst for creating new value.