Improvise

Improvise

Share

Cook, Fred B2 Books, 2014 Audio summary available
Price: $99.
Subscribe
Price:
$9.95

IN THIS SUMMARY

In Improvise, Fred Cook shares some of his life experiences and the lessons he has learned along the way that helped him become CEO of GolinHarris, one of the world’s largest and most successful PR firms. Unlike the common stereotype of today’s CEOs, Cook did not come from a wealthy and well-connected family or graduate with an MBA from an Ivy League college. Nor did he graduate in the top ten percent of his class and land a dream job right out of school. Instead, Cook’s vast and unique life experiences became his credentials, and his ability to improvise led him to the top of the corporate ladder.