Imagination First

Imagination First

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Liu, Eric | Noppe-Brandon, Scott Jossey-Bass, 2009
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Imagination is an immensely powerful tool; when tapped, both individuals and companies have almost limitless access to creativity, innovation, and competitive advantages. The future of society relies heavily on innovative leaders, and the authors of Imagination First contend that innovation cannot exist without imagination. Co-authors Eric Liu and Scott Noppe-Brandon examine imagination from every perspective to offer individual and group strategies for unlocking its infinite power as a driving force in business, politics, education, and the arts. By explaining the “Capacities for Imaginative Learning” and describing 28 ½ Practices to exercise the imagination, Imagination First urges individuals to think in terms of What if… rather than What is.

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