The IKEA Edge

The IKEA Edge

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Dahlvig, Andrews The McGraw-Hill Companies, 2012 Audio summary available
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IN THIS SUMMARY

After serving as the CEO for ten years, Anders Dahlvig retired from Ikea in 2009. He began his career there in 1983 when the company was undergoing significant global expansion. In his book The IKEA Edge, he focuses on the company’s growth as a global retailer and emphasizes how Ikea’s model of good corporate citizenship has contributed to the company’s international success. He offers insight into how a company can achieve traditional business goals, such as increasing profits and sales, while still improving the everyday lives of ordinary people. Dahlvig also details the four cornerstones of good business: vision, business model, market leadership, and executive commitment, and describes how they created the foundation for Ikea’s success and worldwide applicability.