Identity Economics

Identity Economics

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Akerlof, George | Kranton, Rachel Princeton University Press, 2010 Audio summary available
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Identity Economics by George Akerlof and Rachel Kranton discusses a new way to understand people’s decisions—at work, at school, and at home. The book brings identity and related norms to economics. People’s notions of what is proper or forbidden are fundamental to how hard they work, and how they learn, spend, and save. By viewing economics with human passions and social institutions in mind, Identity Economics offers a way of more accurately predicting the consequences of public policies and business practices.