Identity is Destiny
IN THIS SUMMARY
For the most part, the term corporate identity is used to mean logos and advertising tag lines. However, these narrow and superficially manufactured elements lack any connection to the unique, value-creating characteristics that distinguish the enterprise they are supposed to represent. Moreover, they do nothing to help leaders answer such fundamental and essential questions as: Who are we? What do we stand for? What is our potential for creating value? How do we realize that value?
Identity is Destiny offers the Identity Credo - eight natural laws - as a prescription for the kind of leadership that effectively answers these questions. This prescription offers guidelines for a way of living that is a function of one’s own identity, or the identity of the organization, providing leaders, managers, and any individual (in any endeavor) a new road map for navigating in turbulent times.