Idea Stormers

Idea Stormers

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Mattimore, Bryan W. Jossey-Bass, 2012 Audio summary available
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IN THIS SUMMARY

In Idea Stormers, Bryan W. Mattimore provides techniques to channel the creative thinking of groups to find solutions to business challenges. Mattimore, an innovation consultant, has decades of experience helping companies generate ideas in ideation sessions, flesh the ideas out, and bring them to fruition. Whether an enterprise wants ideas for a new consumer product, advertising campaign, or initiative to change corporate culture, specific ideation techniques can be useful. Idea Stormers explores several different techniques for creating ideas and turning them into full-fledged innovations.