Idea Power

Idea Power

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VanGundy, Arthur B. AMACOM, 1992
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IN THIS SUMMARY

To become more competitive, many companies now focus on creativity in solving business problems. Arthur VanGundy shatters the notion that creativity belongs to those "creative types" who exist apart from the real world by demonstrating creativity is a skill to be learned like any other. Not only does it belong in the workplace, it is essential for competitive success. He provides a "how-to" guide to creativity; how to begin solving specific problems, and what it takes to stimulate. He maintains that, ironically, sustained creativity requires a systematic approach. Using Creative Problem Solving (CPS) as a systematic model guides the participant through a series of divergent and convergent problem-solving activities.