Idea to Invention

Idea to Invention

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Nolan-Brown, Patricia AMACOM, 2014 Audio summary available
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IN THIS SUMMARY

In Idea to Invention, inventor, author, and motivational speaker Patricia Nolan-Brown reveals the steps needed to turn a concept into a profitable product. The ideas that evolve into useful, sought-after products can come to anyone, but they will not progress beyond mere thoughts unless inventors use their confidence and inquisitiveness to propel them to fruition. Inventors’ ideas are precious, and to protect them from intellectual thievery, they need to be safeguarded with Non-Disclosure Agreements, Provisional Patent Applications, trademarks, and consultations with patent attorneys. Nolan-Brown addresses these issues as well as the decision process behind choosing a licensed manufacturer to make and sell the product or operating a home-based fabrication site. Product promotion is also described, including crafting an effective sales pitch, locating store buyers, utilizing trade show exposure, and optimizing online marketing.