The Idea-Driven Organization

The Idea-Driven Organization

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Robinson, Alan G. | Schroeder, Dean M. Berrett-Koehler Publishers, Inc., 2014 Audio summary available
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Employees who make products, provide services, and work with customers have the best knowledge of how to improve their organizations. They have ideas that will make or save money, increase efficiency, lessen the environmental impact, improve customer service and relations, and lead to product innovation. Managers are generally not exposed to the experiences that spark those ideas. To capitalize on the best ideas, organizations need to restructure and realign to encourage idea submission and facilitate implementation of suggested solutions. The Idea-Driven Organization explains why and how to do that. Alan G. Robinson and Dean M. Schroeder cite many examples of successful idea-driven organizations and how their operations work. Innovation is a key to survival for organizations forced to do more with less. Idea-driven structures produce innovations and are much better suited than conventional structures to make innovations happen rapidly.