Idea Agent

Idea Agent

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Echeverria, Lina M. AMACOM, 2013 Audio summary available
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IN THIS SUMMARY

In Idea Agent, innovation leadership consultant Lina M. Echeverría explores the best ways to direct creative employees in a competitive business environment in order to deliver breakthrough innovation. Echeverría derives seven business “passions” from her 25 years of experience directing creative individuals at Corning; each passion is designed to allow creativity while also producing results. Employees must be free to both constructively argue and positively unleash creative energies in their work environment. A leader must empower their employees, as well as attempt to improve the company through a series of impassioned goals. It is important to create a creative culture through managing on a person-by-person basis, while also clearly structuring an organization that has defined responsibilities. Finally, above all else, a leader must provide authentic leadership, beginning through self-awareness and self-acceptance.