The Hybrid Sales Channel

The Hybrid Sales Channel

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Blakeman, Rich McGraw-Hill Education, 2016 Audio summary available
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IN THIS SUMMARY

There is little clarity among companies regarding exactly what a hybrid sales channel is, but a great deal of clarity in the business environment about why a company should implement one—it is what customers want and what the market is driving. Contrary to popular practice, sales channel development should be based on how customers want to buy, not how companies want to sell, according to sales and marketing expert Rich Blakeman. In The Hybrid Sales Channel, Blakeman explains how companies can ignite growth by blending direct and indirect sales channels to create a sales model that pleases customers while also driving increased market share and exponential organic growth.