Humanizing Big Data

Humanizing Big Data

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Strong, Colin Kogan Page Limited, 2015 Audio summary available
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IN THIS SUMMARY

The use of data has long played an important role in running a business. In today's world, however, the amount and complexity of data can be overwhelming. Marketers have access to more information about consumers than ever before, yet they must be careful not to reduce consumer behavior to a set of data points. In Humanizing Big Data, Colin Strong offers advice to marketers on various types of data and how to best analyze and utilize them for their businesses. He examines the changing relationship between brands and consumers caused by big data and the new forms of analysis required.