How to Write…Effective Business English

How to Write…Effective Business English

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Talbot, Fiona Kogan Page Limited, 2016
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IN THIS SUMMARY

Social media has changed the way people write, read, and understand English. The ability to manipulate business English has never been more important than in today’s globally interconnected world. In the second edition of How to Write…Effective Business English, Fiona Talbot employs her four-step Word Power Skills system to help readers write successful business English that conveys passion, not “management speak.” Talbot’s handy guide will help writers impress their audiences, sell products and services, and create brand reputation across a wide range of platforms.