How to Sell Yourself

Everything a speaker does sends signals to members of the audience. Where we gaze, the way we speak or gesture, and the inflection in our voice all cause the audience to reach certain conclusions and judgments about the speaker. For most people, the secrets of successfully communicating under these conditions are part of an enigma too difficult to unravel.

In How to Sell Yourself, author Arch Lustberg not only helps readers decrypt the mystery of how successful speaking works, but he empowers them to use leadership, likability, and luck to succeed in every speaking situation. Lustberg’s work is an excellent guide for teaching everyone the components of successful communication, and for explaining how actions could be misinterpreted and potentially harm communication. He also provides recommendations and exercises to reinforce corrective behavior and offers sound advice for success.