How to Master the Art of Selling
IN THIS SUMMARY
How to Master the Art of Selling discusses the key characteristics that make up a true “champion” seller. Real champions are prepared for any selling situation and practice their selling techniques until they are perfected. Author Tom Hopkins stresses the importance of remaining genuine when trying to sell to others, and emphasizes that it is essential to avoid being seen as the slick salesman. He outlines various tools and tactics that may improve an individual’s selling technique. Additionally, he discusses some of the common pitfalls of selling, such as attempting to sell a product to someone who simply cannot afford it, or putting off making cold calls, which are an integral part of gaining new customers.