How Digital Is Your Business?

Digitization is the most important issue in business today. Traditional old-economy companies must avoid falling prey to the unprecedented forces of creative destruction unleashed by the digital economy. For e-businesses, the issue is how to develop and sustain customer loyalty and become profitable over the long term. However, in neither case is the issue about knock-your-socks-off technology, unrelated to the real needs of the organization and its customers. How Digital Is Your Business? profiles digital innovators, incumbents on the move toward digitization, and profitable dot-com enterprises to demonstrate how any company, in any industry, can use digital options to create a business model that is both superior and unique-one that creates entirely new sources of value and enhances customer satisfaction and supplier performance.