How Companies Win

How Companies Win

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Kash, Rick | Calhoun, David HarperCollins Publishers, 2010 Audio summary available
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IN THIS SUMMARY

Between the end of World War II and the start of the 21st century, most companies could survive and thrive simply by growing at the same pace as the gross domestic product (GDP) and steadily cutting their supply chain costs. Following the real estate bubble and subsequent banking crisis, however, it has become abundantly clear that cost cutting and supply chain management alone are no longer enough. In a hypercompetitive environment of oversupply combined with flattening or contracting demand, companies need a new model for success. In How Companies Win, Rick Kash and David Calhoun explain how and why the shift to a demand-driven economy has occurred and discuss which strategies and tools companies must use to adapt to that shift to become and remain winners.