How to Change Minds

How to Change Minds

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Jolles, Rob Berrett-Koehler Publishers, Inc., 2013 Audio summary available
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IN THIS SUMMARY

In How to Change Minds, Rob Jolles presents a repeatable, predictable process for changing other peoples’ minds. He also shows how to draw the boundaries between influence and manipulation. He teaches exactly how to change minds using the skill of influence without manipulation. He offers a system that is ethical, measurable, believable, and applicable to all. By following these sound, proven techniques and by remaining true to individual strengths, any style of communication can be successful.